Shop Lighting and lighting
In store lighting plays as important a role as color in shopping malls. It can improve the effect of commodity display, create an atmosphere in shopping malls, and create a pleasant and comfortable shopping environment. In the whole store, lighting design has the effect of making the finishing point. It is like a palette, which can produce different colors, and like a five flavor bottle, which can prepare different tastes. Therefore, clever lighting design can improve the value of goods, strengthen customers' purchase intention, and achieve the best effect of visual marketing.
Store design of Beijing catalog flagship store
Lighting design of commodity display
With the help of light, commodities become more attractive. For customers, light plays a guiding role. In other words, the purpose of lighting in shopping malls can be divided into two aspects: one is for commodities, and the other is for customers.
For commodities, the main purposes of lighting are:
Enhance the color and texture of goods: after light exposure, such as warm color light exposure on warm tone goods, the color effect of goods can be enhanced. The light reflected by glassware or shiny items adds to the refinement and nobility of goods;
Emphasize commodity characteristics:
The well-designed projection beam separates the commodity from the background, resulting in a sense of space; In addition, color light is expressive, which can create a special atmosphere, so that the connotation of goods can be interpreted to achieve the ultimate purpose of display.
Store design of Taipei Navy concept store
For customers, the purpose of lighting is:
Attract the attention of customers: when the goods cannot be highlighted from the surrounding environment, light can play its role. For example, by using the contrast of brightness and tone, customers can focus on specific goods, thus achieving the role of visual guidance;
Improve the affinity of goods: after colored light irradiation, goods will produce a soft and warm feeling, so that customers can obtain psychological pleasure, and then have a good impression on goods, so as to produce a desire to buy.
1. Proper lighting mode
The characteristics of commodities are different, and the way of lighting should also be changed, so as to achieve targeted lighting modeling. The commonly used lighting methods mainly include the following:
Direct and semi direct lighting
Direct light has high intensity and efficiency, and it is easy to form obvious shadows. Therefore, it is a dynamic lighting method with strong contrast, and has the best effect on shiny goods.
Semi indirect and indirect lighting
The lighting efficiency is low, but the light is soft and the contrast is small. It can be used to create a light, soothing or hazy, gentle mood. It is suitable for elegant goods or underwear goods.
Italian home store design
The illumination of the wall should be improved, while other parts should be reduced, so that the background color of the wall is prominent, which can fully show the personality and characteristics of the commodity;
The lighting design should give full consideration to customers. Strong lighting is easy to fatigue the eyes, so it should be avoided as far as possible;
The lighting intensity reflects the taste of the store, that is, the more advanced the mall, the softer the light is;
High intensity lighting is not equal to effective lighting, so it should be designed according to the visual needs of commodity display.
In store lighting plays as important a role as color in shopping malls. It can improve the effect of commodity display, create an atmosphere in shopping malls, and create a pleasant and comfortable shopping environment. In the whole store, lighting design has the effect of making the finishing point. It is like a palette, which can produce different colors, and like a five flavor bottle, which can prepare different tastes. Therefore, clever lighting design can improve the value of goods, strengthen customers' purchase intention, and achieve the best effect of visual marketing.
Store design of Beijing catalog flagship store
Lighting design of commodity display
With the help of light, commodities become more attractive. For customers, light plays a guiding role. In other words, the purpose of lighting in shopping malls can be divided into two aspects: one is for commodities, and the other is for customers.
For commodities, the main purposes of lighting are:
Enhance the color and texture of goods: after light exposure, such as warm color light exposure on warm tone goods, the color effect of goods can be enhanced. The light reflected by glassware or shiny items adds to the refinement and nobility of goods;
Emphasize commodity characteristics:
The well-designed projection beam separates the commodity from the background, resulting in a sense of space; In addition, color light is expressive, which can create a special atmosphere, so that the connotation of goods can be interpreted to achieve the ultimate purpose of display.
Store design of Taipei Navy concept store
For customers, the purpose of lighting is:
Attract the attention of customers: when the goods cannot be highlighted from the surrounding environment, light can play its role. For example, by using the contrast of brightness and tone, customers can focus on specific goods, thus achieving the role of visual guidance;
Improve the affinity of goods: after colored light irradiation, goods will produce a soft and warm feeling, so that customers can obtain psychological pleasure, and then have a good impression on goods, so as to produce a desire to buy.
1. Proper lighting mode
The characteristics of commodities are different, and the way of lighting should also be changed, so as to achieve targeted lighting modeling. The commonly used lighting methods mainly include the following:
Direct and semi direct lighting
Direct light has high intensity and efficiency, and it is easy to form obvious shadows. Therefore, it is a dynamic lighting method with strong contrast, and has the best effect on shiny goods.
Semi indirect and indirect lighting
The lighting efficiency is low, but the light is soft and the contrast is small. It can be used to create a light, soothing or hazy, gentle mood. It is suitable for elegant goods or underwear goods.
Italian home store design
2. Light sources with different colors
Different light sources have different color temperatures. For example, low color temperature led lamps are warm lights, which are suitable for warm color products; The high color temperature led light is cold light, which can make white and cold tone goods more personalized. Therefore, the use of different commercial lighting fixtures, through artificial adjustment, can create a different atmosphere, making it appear cool or warm.
3. Lighting design principles
The outstanding visual effect of commodities lies in simple and effective lighting means. The selection of lighting fixtures should take into account the principle of lighting effect and energy saving. The following points should be paid attention to in lighting design:
The lighting design should give full consideration to customers. Strong lighting is easy to fatigue the eyes, so it should be avoided as far as possible;
The lighting intensity reflects the taste of the store, that is, the more advanced the mall, the softer the light is;
High intensity lighting is not equal to effective lighting, so it should be designed according to the visual needs of commodity display.
